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Jumat, 26 Februari 2010

How Not To Write A Sales Letter

Every word in your sales letter must be chosen carefully. Do not use words that are pushy, like "prompt", and "ASAP", and "at your convenience". US importers do not like to be pushed into making a decision.

Do not try to flatter the buyer with words like "esteemed" and "respected". US importers will give you an order because you have a product they want. Not because you tried to inflate their ego.

Do not use abbreviations. Using "B. Rgds" for "Best Regards" and "Tkx" for "Thank You" implies that you are lazy. No US importer wants to do business with someone who is lazy.

Do not misspell any words or use bad grammar. Your sales letter is the only representation of your company that the buyer sees. In their eyes a poorly written sales letter means poorly produced products.

Do not make the reader hunt for your web site address. The goal of your letter is to get the prospective buyer to go to your web site for more information and hopefully to give you an order. Put your web site address in the last paragraph and also in the contact information at the top of the letter. Make it easy for the buyer to get the information he/she wants and to contact you for more details and possibly a price quote.



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