Best Way to Market and Sell 3

Keep Your Sales Letters Simple and Short

The second thing you need is a really good sales / marketing letter. More detailed information is in the section Sample Sales Letters. Your sales letter should have four paragraphs, not more and not less. The first paragraph gets the buyer's attention (you have only 7 seconds to do this). The second paragraph tells what the seller can do for the buyer. The third paragraph gives the details. The fourth paragraph is perhaps the most important. It tells the buyer exactly what to do to order the product or to get more information. This should ALWAYS include asking the buyer to visit the seller's web site for details.
source: www.americanimporters.org