Best Way to Market and Sell 7

Have An Effective E-Mail Marketing Strategy

Sending sales messages by e-mail can be a low cost, effective, and fast way to find new customers. But it has to be done properly and using the expected business etiquette. Done the wrong way and you will get the reputation of spamming or being a "spammer". And importers HATE spammers.

The key to having a successful e-mail marketing campaign is to have an "opt-in" e-mail list. Importers voluntarily give you their e-mail addresses in hope that you will send them some valuable information (a newsletter, for example) about the sector or your products. More detailed information is in the section Marketing and Selling by E-mail.

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Doing business with US importers can be very frustrating and time consuming. But done properly it can also be very, very profitable.

Source: www.americanimporters.org