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Jumat, 15 Mei 2009

stakeholders - introduction

Some definitions of a stakeholder:
  • An individual or group with an interest in an organisation.
  • Any individual or group who can affect or are affected by the achievement of a firm’s objective.
  • Groups/individuals that have an interest in the well being of the company and/or are affected by the goals, operations, activities of the organisation.

Stakeholders can be classified as:

  • Internal stakeholders (e.g. employees, managers)
  • Connected stakeholders (e.g. shareholders, customers, suppliers, financiers)
  • External (e.g. government, the community, pressure groups)

The main stakeholders in any business are:

  • Shareholders
  • Employees
  • Customers
  • Suppliers
  • Creditors
  • Society
  • The government
  • Competitor

Shareholders look for:

  • High profits
  • High dividend
  • Long term growth
  • Prospect of capital gain
  • A say in the business
  • A positive corporate image
  • Preferential treatment as customers

Employees look for:

  • High pay
  • Job security
  • Good working conditions
  • Fair treatment
  • Fringe benefits
  • Health and safety
  • Promotion prospects
  • Training opportunities

Customers look for:

  • Low prices
  • Value for money
  • High quality products
  • Good service
  • Innovation
  • Certain and regular supply
  • Choice of goods i.e. variety
  • Clear and accurate information

Suppliers look for:

  • A long term relationship with the firm
  • Large size and high value of contracts
  • Frequent and regular orders
  • Prompt payment
  • Fair prices
  • Growth of the firm leading to more orders

Creditors look for:

  • Prompt payment
  • Payment of interest on outstanding debt
  • Repayment at agreed date
  • Credit worthiness of the organisation
  • Sufficient positive cash flow to meet obligations

The community looks for:

  • Employment prospects
  • Safeguarding the environment
  • Acceptance of social responsibility
  • Ethical behaviour

Government looks for:

  • Compliance with laws and regulations
  • Efficient use of resources
  • Employment
  • Contribution to the national economy
  • Payment of taxes


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